Ashtag Apparel, founded by Ash Augustus—a designer from Cape Town, South Africa, now making waves in New York—embodies freedom, energy and self expression. Ashtag Apparel bridges Cape Town's unique culture with the world, offering clothing that combines comfort with an effortless aesthetic. Ashtag Apparel stands out for its collaborative spirit, partnering with emerging artists to infuse its collections with fresh, creative visions. With a deep commitment to community and sustainability, Ashtag Apparel uses natural fibers and dyes that carries the essence of Cape Town to the world.